Problem: Create a brand identity for a smoothie brand that specializes in superfood ingredients

Tools: Adobe Illustrator, Adobe Photoshop, Keynote

Twist is a smoothie brand that prioritizes using all natural superfruits to create refreshing and nutritious flavors.

Audience: Health-conscious and wellness-forward people ranging for teens to young adults.

For the logo typeface, a dynamic font is incorporated to represent a mixture different flavors coming together with an addition of common colors reminiscent of different common fruits.

A showcase of three signature flavors. The first flavor highlights the unique flavors of dragonfruit and acai berries including notes of strawberry and banana. The second flavors highlights common tropical flavors of mango, pineapple, and pomegranate. The last flavor is a mix of various berries with bananas for extra freshness.

A tote bag for everyday use and a business card with a call to action to visit brand website and to message by email for extra inquiries

While working on this project made me understand utilizing color in the branding to enhance the appeal of health centered products. I found a lot of joy in this project because I really enjoy drinking smoothies, and this is a brand I would definitely invest in if it were real.