Problem: Create a visual identity for a streetwear brand
Tools: Adobe Illustrator, Adobe Photoshop, Keynote
orbital is a clothing brand inspired by a combination of space themes and urban streetwear
Mission: To create clothes that embrace a balance of comfort and self-expression.
Audience: People ranging from pre-teens to adults
A simplistic abstract logo paired with a light and spaced out airy fonts tied together with colors reminiscent of the night sky.
A selection of classic clothing and accessories representative of the brand
Complimentary shopping bags included with every purchase
A QR card that redirects user to the online website along with a promotional ad towards the online app, to make the site more accessible.
While working on this project it made me realize how important consistency and attention to detail is when creating branding for clothing. Though there are many variations, there still needs to be cohesion or else it will confuse the consumer. While working on this project, I felt very proud of the progress I made and feel more motivated to expand on it.